AVENE has chosen W2P Production to make a clear film on the main active ingredient of all the products in its dermo-cosmetic range: Eau Thermale Avène
The film shows us how, for almost 50 years, a drop of water has been travelling through the rock of the mountains of the Haut Languedoc Regional Natural Park, naturally enriching itself with a unique mineral and biological heritage. It is also an opportunity to talk about the work of researchers from the Pierre Fabre Laboratories who discovered a previously unknown microflora in the Avène water: Aqua Dolomiae, which has the “gift of soothing”.
To make this film we called upon Guilhem Machenaud and his sensitivity to natural settings & his genius for capturing natural light. The special effects and 3D modeling are the work of Pierre Magnol.