To respond and accompany Belle&Bio in its new brand positioning, we imagined a motion design film made of real photos to stage and animate a drawn character.
Our idea was to produce a film in the news and digital trends of the moment, to reach younger targets, very present on social networks and very attentive to the “influencers” for advice on fashion, well-being, beauty and organic products.
We wanted to tell the life story of a young woman of 30 years old, target of the brand. A connected thirty-something who likes to share her life moments. The video allows us to discover the flow of content present on her Instagram page through her activities but also the Belle&Bio products she tests for herself, her followers and her community.