Following a competition between four production agencies, Michelin chose W2P Production to follow all GPs in the 2016 Motorsport Championships season. In 2017, Michelin recommissioned the series ‘1 Passion 1 Family’ for 16 new episodes!
Because motorsports are not just exciting for the driver: W2P Production invites you behind the scenes to discover the incredible endurance event undertaken by MICHELIN’s staff, men and women who work out of the limelight, race after race, to help the drivers and their teams achieve their stunning victories. These are totally immersive films, taking us into the heart of the action, with moving testimonies from motorsport fans acting as a central thread. This series provides content for the new digital environment of MICHELIN’s Motorsport site and its social networks.