Eau Thermale Avène has trusted W2P Production for the production and direction of a series of films to promote its thermal water spray throughout the world #Timetospray
Eau Thermale Avène wished to launch a digital awareness campaign for its thermal water spray by focusing its communication on the 11 key gestures of this historic product. W2P Production imagined a digital kit of 33 videos from 15” to 22” in the formats 16/9, square and vertical.
Videos without dialogues, adapted to the distribution media in order to facilitate international distribution. W2P Production has delivered more than 400 videos to the worldwide entities of the Pierre Fabre Group’s brand, Eau Thermale Avène.
The universe is sober in pastel tones, in the image of the brand. This saga of videos was shot during 2 days in a studio painted in the colours of Eau Thermale Avène for the occasion.