The Mirum agency has chosen W2P Production to support it in the production of advertising films for Klorane. These bilboards are broadcasted before various French TV shows.
Klorane wanted to communicate on one of their main products: dry shampoo.
W2P Production accompanied the brand, at Mirum’s request, on the production of TV billboards on the dry shampoo water mint and Cupuaçu. We had to find tricks to avoid having recognizable models and optimize the shooting of these 2 spots in a single studio on 1 day.
A soft and sunny light in the image of the brand. We reconstituted the sets and worked on a recognizable sound atmosphere.