FDJ - Portraits d'athlètes

With the FDJ Sport Factory program, W2P Production created a series of portraits of athletes preparing for the Paris 2024 Olympic and Paralympic Games. The shoots took place at the YMCA Paris, with custom backdrops in the colors of the FDJ, providing a unique identity to the collection. These portraits, depicting sporting and life journeys, are broadcasted every month on lequipe.fr and the social media channels of the FDJ Sport Factory.