Rabanne x L'Équipe

Overview

W2P supports Rabanne and L'Équipe in highlighting the Invictus Challenge with a three-part documentary mini-series, dedicated to preparation and athletic performance in the Hyrox universe. An immersive and human story, focused on overcoming oneself. This original creation follows athlete Léo Rabineau (Rabibi) on his journey to Hyrox Bordeaux. After a significant first experience at Hyrox Paris, Léo returns with renewed determination to take on the Invictus Challenge imagined by Rabanne. To capture this raw energy and the spontaneity of the training sessions, we have put together a light, mobile, and responsive team, closely engaged with the effort and the human aspect.

Year

2025

CATEGORY

Brand Content

RUNNING TIME

02:00

Client

Amaury Media

Producer

Jacques Grimal

Director

Théo Sauvage