W2P Production has produced an original & offbeat concept to promote the Renault Trafic. This film had to be "What The Fuck?!" and to be in the image of the credits of the famous K2000 series.
This project required a team of about twenty people for 4 days of filming in France and Spain, in the Bardenas Desert.
This ad is a real success: more than 2,000,000 views and ad the + view on YouTube in September 2014!