W2P has created a powerful and symbolic manifesto film for the agency A la Une, intended to embody the brand platform of Actual by linking its values to the demands of high-level sports through its partnership with Stade Toulousain. The ambition: to reaffirm that Actual does not recruit like others. The film features three emblematic figures of the club — Antoine Dupont, Julien Marchand, and Damien Cros — who do not speak about sports performance, but about profession: rigor, coordination, trust, collective commitment… what fundamentally makes a profession a field of fulfillment. Their interwoven speeches create a powerful parallel between the world of work and the values upheld by Actual, to propose an inspiring and deeply human manifesto.